饿了么崩了、奈雪紫了、骑手嗨了！

huanghelou520

立秋这天，没杯奶茶在手，都不好意思上网冲浪！

8月7日，一年一度的朋友圈“秋一杯”大赛再次开锣。与之相匹配，这一天的饿了么被挤崩了、品牌乐疯了、骑手跑麻了！

面对如此盛况，一杯奶茶，怎么就混成了 “一日顶流”？

01、火上加火，“泼天富贵”都有谁在接？糖心vlog

平台杀疯了：崩了？崩了也得抢！

“点单页面卡成PPT”，8月7日下午，#饿了么崩了#的微博话题以3.1亿阅读量喜提热搜。网友在评论区吐槽：“免单券还没捂热，APP先躺平了！”

这背后，是“秋一杯”热度与“钞能力”的激情碰撞。

对于“秋一杯”，饿了么有备而来，不仅放出百万杯免单奶茶，还有188元惊喜大券包。当“薅羊毛”和“仪式感”交叠，蜂拥而至的消费者挤爆了平台。有用户卡到了“哎呀太挤了”，有用户成功薅到羊毛却超时一个小时。不打烊

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